Ways to Prevent Your Text Messages From Being Filtered

Created by Bradley Ripple, Modified on Tue, 27 Dec 2022 at 06:39 PM by Bradley Ripple


Toll-Free Numbers in Vetspire: 

  • Organization Admins when you purchase a new toll-free Number, please reach out to Vetspire Support through Chat or through Support.Vetspire.com with the new number. We now have to submit paperwork to Twilio for every new Toll-free number A number of Vetspire locations using texting toll-free numbers getting blocked by carriers "Marked as Spam". 

Tips To Prevent Your Messages From Being Blocked by Carriers:

  • Any reminder needs to have the opt-out of "STOP to unsubscribe" 
  • If you are using a macro as a reminder and is sent consistently you need to include "STOP to unsubscribe" in that macro. 
  • Text reminders should never be formatted like an email, with paragraphs and spaces. 
  •  An SMS (text) is still technically 160 characters.  So longer the SMS the greater the chances of it being flagged by a carrier. 
  • Vetspire nor Twillio can override a carrier's decision to mark a text as spam, we can only appeal a decision.  

How Does Text Unsubscribe Work: 

  • Currently, Twilio will just unsubscribe the receiver(client) from the Vetspire clinic number.
  • This will not be reflected in Vetspire. (This is a future enhancement)
  • If the client wants to start getting messages again they need to text "start" to the number they unsubscribed from.

Common link-shortening 

  •  Common link-shortening is not supported by Twilio (our third-party vendor) & US carriers. 
  • Below is a list of some of the most common link-shortening services, any of which may be blocked by certain carriers:
  • bit.ly
  • goo.gl
  • tinyurl.com
  • tiny.cc
  • is.gd
  • soo.gd
  • s2r.co
  • clicky.me
  • budurl.com
  • bc.vc

Please understand that this is not a Vetspire decision, but guidelines put in place by Twilio and US carriers to try to comply with FCC guidelines. We recommend using the full-length link to prevent your messages from being filtered. Please reach out if you have any questions!

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